Creative Strategist (Performance Marketing)

The Creative Strategist (Performance Marketing) role at PetLab Co. serves as the strategic bridge between the media buying and creative teams, leveraging data-driven insights to develop high-performing ad creatives. This position focuses on analyzing performance metrics, ideating direct-response concepts, and managing production to scale customer acquisition and revenue. The role requires a blend of creative storytelling, analytical rigor, and expertise in paid social advertising ecosystems.