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Creative Strategist, Social Growth Platforms at HelloFresh - ApplyBlast

Creative Strategist, Social Growth Platforms

HelloFresh

3 months ago

New York, NY, United States

Onsite

Full Time

Senior

2 applicants

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About this role

This role owns the upstream creative strategy for HelloFresh's paid social engine, specifically focusing on TikTok and emerging platforms like Pinterest and Snap. The position involves translating brand strategy and performance data into a steady pipeline of platform-native concepts, managing the creative brief from ideation to production partner selection, and collaborating hands-on with editors and producers to ensure high-quality execution.

Responsibilities

Translate brand strategy and performance data into creative briefs for TikTok and emerging platforms.
Orchestrate the creative pipeline from concept development to production partner selection.
Collaborate hands-on with editors and producers to refine assets and defend creative hooks.
Analyze ad-level data to identify winning concepts and retire underperforming creative.
Drive format diversification by building platform-fit strategies for TikTok, Pinterest, and Snap.