CRM and Retentions Manager

The CRM and Retentions Manager at BJAK is responsible for defining and executing the customer lifecycle strategy to enhance retention, engagement, and maximize Customer Lifetime Value (CLV) across the digital insurance platform. This role involves designing and optimizing CRM campaigns across multiple channels, analyzing customer behavior to identify growth opportunities, and collaborating with cross-functional teams to improve customer experiences. The manager will track CRM performance metrics and drive initiatives that reduce churn and increase customer loyalty.