CRM and Retentions Manager

BJAK

2 months ago

2.4 on Glassdoor

Malaysia

Hybrid

Full Time

Manager

0 applicants

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About this role

The CRM and Retentions Manager at BJAK is responsible for defining and executing the customer lifecycle strategy to enhance retention, engagement, and maximize Customer Lifetime Value (CLV) across the digital insurance platform. This role involves designing and optimizing CRM campaigns across multiple channels, analyzing customer behavior to identify growth opportunities, and collaborating with cross-functional teams to improve customer experiences. The manager will track CRM performance metrics and drive initiatives that reduce churn and increase customer loyalty.

Skills

About BJAK

bjak.my

BJAK is the leading insurance platform in Malaysia, specializing in auto insurance and a wide variety of insurance products. The platform enables users to easily compare multiple insurance providers, secure instant coverage, and fulfill road tax requirements online. Known for delivering an efficient and user-friendly insurance experience, BJAK partners with top insurers such as Etiqa and Takaful to offer comprehensive coverage options for its customers.