CRM and Retentions Manager
BJAK(25 days ago)
About this role
The CRM and Retentions Manager at BJAK is responsible for developing and executing comprehensive customer lifecycle strategies to drive retention, engagement, and maximize Customer Lifetime Value (CLV) within the digital insurance sector. This role entails designing multi-channel CRM campaigns, analyzing customer behavior for insights, and collaborating with various teams to enhance customer experience while reducing churn. The manager will also track CRM performance against key growth metrics, ensuring alignment with broader marketing and product initiatives.
Required Skills
- CRM Strategy
- Customer Lifecycle Management
- Goal Setting
- KPI Development
- Churn Reduction
- Campaign Design
- Email Marketing
- Push Notifications
- In-App Messaging
- Behavioral Campaigns
+14 more
About BJAK
bjak.myBJAK is the leading insurance platform in Malaysia, specializing in auto insurance and a wide variety of insurance products. The platform enables users to easily compare multiple insurance providers, secure instant coverage, and fulfill road tax requirements online. Known for delivering an efficient and user-friendly insurance experience, BJAK partners with top insurers such as Etiqa and Takaful to offer comprehensive coverage options for its customers.