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CRM and Retentions Manager at BJAK - ApplyBlast

CRM and Retentions Manager

BJAK

9 months ago

2.4 on Glassdoor

Malaysia

Hybrid

Full Time

Manager

0 applicants

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About this role

The CRM and Retentions Manager at BJAK is responsible for developing and executing comprehensive customer lifecycle strategies to drive retention, engagement, and maximize Customer Lifetime Value (CLV) within the digital insurance sector. This role entails designing multi-channel CRM campaigns, analyzing customer behavior for insights, and collaborating with various teams to enhance customer experience while reducing churn. The manager will also track CRM performance against key growth metrics, ensuring alignment with broader marketing and product initiatives.

Skills

About BJAK

bjak.my

Headquarters

Petaling Jaya, Selangor, Malaysia

Company Size

501-1000 employees

Founded

2019

View Profile

BJAK is Southeast Asia's leading digital insurance platform, BNM-approved, enabling users in Malaysia to compare car and motorcycle insurance from 16 insurers, get instant quotes, and renew road tax online. The platform offers flexible instalment payment options, a wide range of insurance products including travel, life, medical, and home content insurance, as well as VIP roadside assistance and an online car repair booking service. BJAK serves over 9 million users and is known for its fast, user-friendly experience and 24/7 customer support.