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CRM Assistant at Wolverine Worldwide - ApplyBlast

CRM Assistant

Wolverine Worldwide

1 month ago

3.6 on Glassdoor

London, England, United Kingdom

Onsite

Full Time

Junior

0 applicants

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About this role

The CRM Assistant supports the Retention and Performance Marketing team in delivering strategic CRM plans across global markets. This role involves developing and executing multi-channel communications using Braze to ensure personalized customer interactions. The position focuses on increasing customer engagement through omni-channel campaigns and deepening knowledge of customer segmentation and behavior.

Responsibilities

Develop and execute multi-channel CRM campaigns across global markets
Create briefs for copywriters and designers to produce customer-focused communications
Analyze campaign performance and customer behavior to optimize marketing strategies

Skills

About Wolverine Worldwide

wolverineworldwide.com

Headquarters

Rockford, Michigan, United States

Company Size

1001-5000 employees

Founded

1883

View Profile

Wolverine Worldwide is a global footwear and apparel company that designs, manufactures, markets, and licenses branded products through a portfolio of well-known brands including Merrell, Saucony, Sperry, Hush Puppies, and Sweaty Betty. The company operates in the consumer goods and retail industry, selling products through wholesale partners, owned retail stores, and e-commerce channels worldwide.