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CRM & Data Manager at Landsec - ApplyBlast

CRM & Data Manager

Landsec

4 months ago

4.5 on Glassdoor

London, United Kingdom

Hybrid

Full Time

Senior

0 applicants

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About this role

This Marketing Technology Lead role at Landsec drives B2C engagement by managing Salesforce Marketing Cloud and Data Cloud to create personalized, data-driven campaigns. You will define customer journey frameworks, manage key supplier relationships, and transition the organization from an agency-led model to an efficient in-house capability. The position requires establishing data models, optimizing campaign performance, and ensuring full GDPR compliance across the consumer CRM strategy.

Responsibilities

Lead roadmap and optimization of Salesforce Marketing Cloud and Data Cloud
Design unified B2C customer data models and enable identity resolution
Manage technical relationships with Marketing Cloud and Data Cloud suppliers
Define customer journey frameworks to drive personalized engagement
Transition marketing operations from agency-led to in-house capability

Skills

About Landsec

landsec.com

Headquarters

London, England, United Kingdom

Company Size

501-1000 employees

Founded

1944

View Profile

Landsec is a UK-leading real estate company that identifies, shapes, and sustains urban places designed to create opportunity, enhance quality of life, and bring joy to those who live, work, or visit them. Their portfolio spans workplaces, retail destinations, and mixed-use urban developments across the UK, including locations such as Bluewater, Gunwharf Quays, and St. David's Dewi Sant. Landsec is also publicly listed and provides investor relations resources including annual results and strategic reporting.