CRM Lifecycle Manager
Novig(1 year ago)
About this role
Novig is hiring a CRM & Lifecycle Marketing Manager to own customer retention, engagement, and reactivation for its sweepstakes-based sports prediction exchange. The role focuses on developing and executing multi-channel campaigns and personalized user journeys to increase lifetime value and brand loyalty. The manager will collaborate closely with product, engineering, trading, and design teams and contribute to lifecycle infrastructure and analytics to inform strategy and optimization.
Required Skills
- CRM Lifecycle
- Push Notifications
- SMS
- In-App Messaging
- Segmentation
- Personalization
- A/B Testing
- Upselling
- Loyalty
+11 more
Qualifications
- Bachelor's Degree in Marketing, Business, Statistics, or Related Field
About Novig
ycombinator.comY Combinator is a seed-stage accelerator that created a new model for funding early-stage startups, running intensive batches four times a year. It provides small seed investments in exchange for equity along with mentorship, office hours, networking, and a Demo Day that connects founders to follow-on investors. YC has backed and helped scale hundreds of companies across industries (Airbnb, Dropbox, Stripe among them) and also runs programs like Startup School, YC Continuity, and YC Research to support founders at every stage.
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