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CRM & Lifecycle Manager at TerrAscend - ApplyBlast

CRM & Lifecycle Manager

TerrAscend

1 month ago

2.6 on Glassdoor

Remote

Full Time

Manager

0 applicants

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About this role

The CRM & Lifecycle Manager leads the execution and optimization of customer communications across email, MMS, push notifications, loyalty, and lifecycle marketing programs. This role handles audience segmentation, campaign deployment, tracking, reporting, and performance analysis to drive engagement, retention, and marketing-attributed revenue while supporting the loyalty program.

Responsibilities

Own segmentation strategy and audience builds for multi-channel campaigns
Deploy and QA email, MMS, and push communications
Manage loyalty program communications and performance reporting

Skills

About TerrAscend

terrascend.com

Headquarters

Union, New Jersey, United States

Company Size

1001-5000 employees

View Profile

TerrAscend is a leading North American cannabis operator with vertically integrated cultivation, processing, manufacturing, distribution and retail operations across California, Maryland, New Jersey, Ohio and Pennsylvania, plus retail operations in Canada. The company supplies medical and adult‑use cannabis products through its own brands and dispensary network, emphasizing quality, regulatory compliance and patient/customer care. TerrAscend positions itself as a scaled operator focused on consistent product standards and multi‑jurisdictional execution.