CRM Manager, Emerging Channels & Programs

The CRM Manager, Emerging Channels & Programs is responsible for bringing Patagonia's emerging businesses, channels, and customer programs to life through execution and operational ownership. This role partners with the CRM & Retention Marketing team and cross-functional stakeholders to translate business needs into CRM campaigns and lifecycle programs that support emerging businesses, channels, and initiatives. Day-to-day responsibilities include building, deploying, and optimizing campaigns and always-on customer journeys across Email, SMS, and Direct Mail to create seamless customer experiences and deepen customer relationships.