CRM Manager
ARB Interactive(1 month ago)
About this role
The CRM Manager at ARB Interactive is responsible for driving the retention marketing strategy for Modo Social Casino, focusing on player retention, engagement, and reducing churn. This role involves developing and executing CRM campaigns, analyzing performance metrics for strategic improvements, and collaborating with marketing and product teams to enhance the customer journey. Additionally, the manager will utilize marketing technology tools like Optimove and Amplitude to optimize campaign effectiveness and ensure seamless integration across various customer touchpoints.
Required Skills
- CRM Strategy
- Player Retention
- Churn Reduction
- Campaign Development
- Analytics
- Reporting
- User Journey
- Promotional Setup
- Marketing Technology
- Project Management
+5 more
Qualifications
- Bachelor’s degree in Marketing or related field
About ARB Interactive
arbinteractive.comARB Interactive is a dynamic company dedicated to revolutionizing consumer technology through innovative gaming experiences. They focus on delivering game content from around the world to North America, promoting a culture that values diversity and inclusivity. Their flagship product, Modo Casino, is a free-to-play gaming platform offering a wide range of casino games tailored for thrill-seekers, while their partnership with Publishers Clearing House enhances user engagement with exciting sweepstakes opportunities. ARB Interactive continues to seek passionate individuals to join their growing team in reshaping the landscape of entertainment technology.