CRM Manager

ARB Interactive

3 months ago

3.6 on Glassdoor

United States

Hybrid

Full Time

Manager

2 applicants

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About this role

The CRM Manager at ARB Interactive is responsible for driving the retention marketing strategy for Modo Social Casino, focusing on player retention, engagement, and reducing churn. This role involves developing and executing CRM campaigns, analyzing performance metrics for strategic improvements, and collaborating with marketing and product teams to enhance the customer journey. Additionally, the manager will utilize marketing technology tools like Optimove and Amplitude to optimize campaign effectiveness and ensure seamless integration across various customer touchpoints.

Skills

Qualifications

Bachelor’s degree in Marketing or related field

About ARB Interactive

arbinteractive.com

ARB Interactive is a dynamic company dedicated to revolutionizing consumer technology through innovative gaming experiences. They focus on delivering game content from around the world to North America, promoting a culture that values diversity and inclusivity. Their flagship product, Modo Casino, is a free-to-play gaming platform offering a wide range of casino games tailored for thrill-seekers, while their partnership with Publishers Clearing House enhances user engagement with exciting sweepstakes opportunities. ARB Interactive continues to seek passionate individuals to join their growing team in reshaping the landscape of entertainment technology.