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CRM Manager at ARB Interactive - ApplyBlast

CRM Manager

ARB Interactive

10 months ago

3.6 on Glassdoor

United States

Hybrid

Full Time

Manager

2 applicants

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About this role

The CRM Manager at ARB Interactive is responsible for driving the retention marketing strategy for Modo Social Casino, focusing on player retention, engagement, and reducing churn. This role involves developing and executing CRM campaigns, analyzing performance metrics for strategic improvements, and collaborating with marketing and product teams to enhance the customer journey. Additionally, the manager will utilize marketing technology tools like Optimove and Amplitude to optimize campaign effectiveness and ensure seamless integration across various customer touchpoints.

Skills

Qualifications

Bachelor’s degree in Marketing or related field

About ARB Interactive

arbinteractive.com

Headquarters

Miami, Florida, United States

Company Size

51-200 employees

Founded

2022

View Profile

ARB (American Real Brands) Interactive is a social+ gaming and sweepstakes entertainment company that builds innovative experiences reaching millions of users across the U.S. Their products include Modo Casino, a free-to-play social+ gaming platform, and Publishers Clearing House, a legendary sweepstakes brand with over 70 years of history. ARB Interactive is committed to responsible social gameplay, ensuring fairness, safety, and transparent practices across its ecosystem.