CRM Manager
Betty (29 days ago)
About this role
The Campaign Manager on Betty Canada’s Live Ops team is responsible for shaping and optimizing the player experience through design, execution, and analysis of campaigns that drive retention, engagement, and monetization. The role leverages data and player-behaviour insights to deliver timely, personalized promotions while collaborating closely with Product and LiveOps. The manager reports to the Head of LiveOps and contributes to strategy, reporting, and a test-and-learn culture across the team.
Required Skills
- Promotion Strategy
- Campaign Execution
- Live Events
- Tactical Rollout
- A/B Testing
- Multivariate Testing
- Segmentation
- Personalization
- Data Analysis
- Communication
+5 more
About Betty
bettyagency.comBETTY is a full-service creative agency (part of Quad) that combines strategy, creative, design and content studios to build and amplify brand experiences. They deliver inclusive, inventive ideas and integrated campaigns — from brand strategy and design to content production — aimed at driving measurable results for clients. Backed by Quad’s broader capabilities, Betty offers agency-level creativity with the scale and resources to execute work without sacrificing quality.
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