CRM Manager

The CRM Manager owns the strategy, governance, and day-to-day operation of the organization’s CRM ecosystem, turning customer data into revenue results. Serving as the primary CRM partner to Ticket and Premium Sales and Service, Corporate Partnerships, and Marketing, this role equips reps with the segmentation, lead flow, and insights needed to focus on the highest-value opportunities. The CRM Manager plans and executes revenue campaigns, directs executive-level reporting, champions workflow automation, and ensures reliable delivery across platforms including Microsoft Dynamics 365 and Conversica, while managing and developing the CRM Analyst.