CRM Manager

The CRM Manager will lead the design, build, and operation of CooperVision China's first cross-platform consumer data platform (CDP) and CRM capability across Tmall, JD, Douyin, and offline channels. This role aims to shift consumer engagement from a platform-dependent model to a data-driven approach, improving acquisition efficiency and customer retention throughout the product lifecycle. The position involves establishing a brand-owned communication asset, optimizing consumer insights, and managing CRM programs to enhance member penetration and repurchase rates.