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CRM Marketing Operations Manager at Scopely - ApplyBlast

CRM Marketing Operations Manager

Scopely

5 months ago

3.8 on Glassdoor

Barcelona, Spain

Onsite

Full Time

Senior

0 applicants

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About this role

The Marketing Operations Manager serves as the technical backbone of Scopely's CRM organization, translating campaign briefs into fully built and monitored multi-channel campaigns across various game titles. This role involves managing the martech stack, executing high-volume communications, and ensuring quality standards through rigorous QA processes. The position requires deep expertise in CRM platforms and the ability to collaborate with strategic leads to deliver excellence in campaign performance.

Responsibilities

Build and code multi-channel campaigns across game titles using in-house CRM platforms
Configure complex audience segmentation and journey logic with optimization techniques
Own the quality assurance process including test sends and link verification for all campaigns
Manage platform configurations and maintain template libraries for consistent messaging
Act as first point of contact for campaign issues and escalate platform bugs as needed

Skills

About Scopely

scopely.com

Headquarters

Culver City, California, United States

Company Size

1001-5000 employees

Founded

2011

View Profile

Scopely is a global interactive entertainment company that develops and publishes mobile-first video games. Its portfolio includes top, award-winning titles such as MONOPOLY GO!, Star Trek™ Fleet Command, Stumble Guys, MARVEL Strike Force, and Yahtzee® With Buddies. The company emphasizes live-ops, data-driven development, and partnerships with major IP holders to grow and sustain player engagement. Scopely operates worldwide with cross-functional teams focused on product, publishing, and community to deliver ongoing content and experiences.