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CRM Operations Manager at MyFitnessPal - ApplyBlast

CRM Operations Manager

MyFitnessPal

1 month ago

2.8 on Glassdoor

Remote

Full Time

Manager

10 applicants

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About this role

The CRM Operations Manager at MyFitnessPal strengthens the data foundation and operational mechanics behind lifecycle marketing programs, focusing on enabling the team to work smarter and build scalable frameworks. This hands-on role leverages deep technical knowledge of Braze and data platforms to troubleshoot issues, unlock personalization opportunities, and partner with cross-functional teams to execute marketing programs. The position plays a critical role in delivering relevant user experiences and driving business growth through subscription and engagement initiatives.

Responsibilities

Serve as the team's Braze expert for segmentation and personalization
Manage segmentation, dynamic content, and automation logic in Braze
Support the setup and QA of complex lifecycle campaigns and triggered journeys

Skills

About MyFitnessPal

myfitnesspal.com

Headquarters

Austin, Texas, United States

Company Size

51-200 employees

Founded

2005

View Profile

MyFitnessPal is a nutrition and fitness platform that helps people reach weight, health, and performance goals by tracking calories, macros, and BMR. It offers food and exercise logging, a large searchable food database, barcode scanning, meal and recipe tools, and features for fasting and personalized calorie targets. The app integrates with wearables and other fitness apps to sync activity and provides progress tracking, charts, and community features for motivation. Available on web and mobile, MyFitnessPal positions itself as an all-in-one tracker for daily nutrition and exercise.