CRO Specialist
Lodgify(8 days ago)
About this role
A data-driven CRO Specialist responsible for owning the end-to-end Visitor-to-Customer conversion strategy and continuous improvement engine. The role acts as the orchestrator between Marketing, Activation, Product and other stakeholders to identify friction points, validate ideas, and oversee execution. The specialist drives growth through rigorous data and evidence, managing discovery and execution roadmaps to improve conversion outcomes.
Required Skills
- Conversion Optimization
- A/B Testing
- Data Analysis
- GA4
- Growthbook
- Heatmaps
- UX/UI
- Roadmaps
- Statistics
- User Research
About Lodgify
lodgify.comLodgify is a vacation rental software platform that helps property owners and managers build direct-booking websites and manage reservations. It provides a customizable website builder with an integrated booking engine, a channel manager to sync listings and availability across Airbnb/Booking.com/VRBO, and a centralized reservation system with payment processing. Lodgify also offers tools for automated messaging, pricing and availability management, reporting, and integrations with property-management services and third‑party apps. The product targets individual hosts and small-to-mid sized property managers looking to increase direct bookings and streamline operations.