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Custom Software Engineer at Accenture - ApplyBlast

Custom Software Engineer

Accenture

3 months ago

3.9 on Glassdoor

Hyderabad

Hybrid

Full Time

Senior

0 applicants

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About this role

This role serves as a Marketing Data Operations & Segmentation Lead responsible for overseeing the platform and operational data foundation that drives customer segmentation, campaign readiness, and data governance. The position focuses on ensuring data is structured, enriched, and governed within the Salesforce ecosystem to support accurate downstream analytics and marketing execution. Candidates will manage data inputs, audience rules, and enrichment processes across various martech tools to enable efficient lead lifecycle workflows.

Responsibilities

Own and optimize the marketing data operations layer across Salesforce and related tools
Build and maintain data flows, platform configurations, and supporting processes
Create and refine audience segments to support campaign targeting and nurture programs
Manage enrichment and acquisition data processes using tools like ZoomInfo and 6sense
Establish and maintain governance over touch strategy and communication rules

Skills

Qualifications

15 years full time education

About Accenture

accenture.com

Headquarters

Canal Harbour, Westmeath, Ireland

Company Size

10001+ employees

Founded

1989

View Profile

Accenture is a global professional services company providing consulting, technology, operations and digital transformation services to organizations worldwide.