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Customer Data Platform (CDP) Business Analyst at Manulife - ApplyBlast

Customer Data Platform (CDP) Business Analyst

Manulife

2 months ago

3.9 on Glassdoor

Toronto, Ontario, Canada

Hybrid

Full Time

Senior

0 applicants

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About this role

Manulife is looking for a Business Analyst to support the planning and delivery of Adobe CDP campaigns, working closely with MarTech engineers and analysts within the Data Activation & Segmentation team of Global Digital Marketing. The role focuses on translating business and data requirements into scalable CDP solutions, handling data mapping, audience segmentation, testing, and optimization to drive personalization.

Responsibilities

Gather and prioritize business and technical requirements for CDP initiatives
Validate and govern customer data, segmentation logic, and audience activation
Lead testing, reporting, and optimization of personalization campaigns

Skills

Qualifications

Bachelor's degree in Business, Marketing, Data Analytics or related fieldMaster's degree (preferred)

About Manulife

manulife.com

Headquarters

Toronto, Ontario, Canada

Company Size

10001+ employees

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Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.