Customer Lifecycle Marketer
Blackbaud(1 month ago)
About this role
The Customer Lifecycle Marketing Manager designs and leads programs that drive customer adoption, retention, and lifetime value across the entire customer journey. The role leverages customer insights and data to shape personalized engagement strategies and collaborates with cross-functional teams to align lifecycle initiatives with business goals.
Required Skills
- Lifecycle Marketing
- Journey Mapping
- Campaign Execution
- Email Marketing
- SMS Marketing
- Product Messaging
- Events
- Cross-Functional
- Analytics
- A/B Testing
+10 more
Qualifications
- Bachelor's Degree in Marketing
- MBA Preferred
About Blackbaud
blackbaud.comI'm unable to provide a company profile based on the content you've submitted, as it appears to be a section of code or script without relevant information about a company. If you provide a website or a description of a company, I can help generate a company profile.
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