Data Analyst (Marketing)

About this role

Responsibilities

• Strategic Marketing Analysis: Utilize analytical methodologies ranging from Experimentation to Data modeling to Descriptive/Predictive/Prescriptive analytics in order to measure incremental impact and make actionable recommendations regarding marketing lever utilization, customer funnel, spend optimization, and tactical execution of marketing initiatives.
• Data Modeling & Measurement: Build and refine measurement frameworks and metric definitions for key marketing initiatives; Lead the development of SQL models to implement frameworks and transform massive datasets into actionable insights using tools like BigQuery (SQL), Excel, and dbt.
• Strategic Reporting & Visualization: Build compelling, user-friendly data assets including both traditional dashboards (e.g. Looker, Tableau) and agentic solutions (e.g. root-cause analysis agents) that facilitate decision-making for business operators and leaders.
• Collaboration & Stakeholder partnership: Collaborate with marketing partners to understand strategic objectives, recommend analytics solutions, and present insights effectively. Also, work closely with senior analysts and team leads, learning from their approach to data modeling, visualization, and storytelling.
• Data Quality & Tracking: Monitoring data quality and participating in QA processes to ensure consistency across all reporting metrics.