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Data Analytics & Insights Manager (Omnichannel) at GSK plc - ApplyBlast

Data Analytics & Insights Manager (Omnichannel)

GSK plc

3 months ago

4.2 on Glassdoor

Ho Chi Minh City, Vietnam

Hybrid

Full Time

Senior

0 applicants

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About this role

The Data Analytics & Insights Manager leads measurement and analytics for Omnichannel Marketing initiatives, ensuring data quality and building a unified master view of Healthcare Professionals (HCPs). This role involves generating actionable insights to optimize campaign execution, designing data-driven dashboards, and collaborating with Centers of Excellence to adopt advanced data science techniques. The position requires extensive experience in analytics and business intelligence to drive strategic decision-making across local and regional stakeholders.

Responsibilities

Spearhead measurement and analytics processes for Omnichannel Marketing
Develop and maintain a unified HCP master data view
Design real-time data-driven dashboards to track campaign performance
Execute measurement plans assessing channel ROI and recommending enhancements
Optimize campaign design through predictive modeling and scenario analyses

Skills

Qualifications

Bachelor's degree in Statistics or MarketingDigital Marketing certificationData Analytics certificationProject Management certificationPharmaceutical industry knowledge