Data Scientist, Lifecycle Marketing

Wealthfront

3 months ago

4.2 on Glassdoor

Palo Alto, CA

Hybrid

Full Time

Senior

1 applicant

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About this role

This role is a Data Scientist embedded within Wealthfront’s Lifecycle Marketing team, focused on maximizing lead conversion and client engagement. The position works closely with marketing stakeholders to design and analyze personalized campaigns across email, in-app merchandising, and push notifications. It involves leveraging Wealthfront’s financial and behavioral data to build models that inform segmentation, client value estimation, and lifecycle strategy. The role also contributes to broader data science culture by mentoring junior team members and clearly communicating insights across disciplines.

Skills

Qualifications

Masters in Computer ScienceMasters in StatisticsMasters in Operations ResearchMasters in Natural SciencesPhD in Computer Science

About Wealthfront

wealthfront.com

Wealthfront is a digital wealth manager and cash-management platform that offers a high-yield Cash Account alongside automated investing products. It provides expert-built portfolios of stocks, bonds, and ETFs, plus the S&P 500 Direct option (fractional ownership of underlying stocks) and low-cost management. Wealthfront uses software-driven tools like automated tax-loss harvesting to help lower taxes and manage risk. Accounts have low or no minimums and no account fees for the Cash Account, and the company emphasizes building products that benefit clients through low fees and automated, scalable financial advice.