Demand Generation Manager - Health Systems

Freshpaint

3 months ago

2.7 on Glassdoor

Remote

Full Time

Manager

3 applicants

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About this role

The Demand Generation Manager - Health Systems at Freshpaint is responsible for developing and executing marketing strategies specifically targeting healthcare providers to increase market penetration. This role requires collaboration with sales teams to create personalized, multi-channel campaigns, utilizing tools such as HubSpot and LinkedIn Sales Navigator, while monitoring campaign performance and adjusting tactics accordingly. A key aspect of the position includes providing actionable insights from campaign results and advocating for resources needed to achieve marketing goals, all while ensuring compliance with HIPAA regulations in a highly regulated industry.

Skills

About Freshpaint

www.freshpaint.io

Freshpaint is a healthcare privacy platform designed to help organizations manage their data while ensuring compliance with HIPAA regulations. It provides a suite of tools that prevent the sharing of protected health information (PHI) with non-compliant marketing and analytics tools, allowing healthcare marketers to optimize their campaigns without violating privacy laws. By centralizing data collection in a Business Associate Agreement (BAA)-supported platform, Freshpaint offers solutions like safe data sharing, complete visitor journey tracking, and monitoring of web trackers to reduce compliance risks.