Demand Generation Manager - Health Systems

The Demand Generation Manager - Health Systems at Freshpaint is responsible for developing and executing marketing strategies specifically targeting healthcare providers to increase market penetration. This role requires collaboration with sales teams to create personalized, multi-channel campaigns, utilizing tools such as HubSpot and LinkedIn Sales Navigator, while monitoring campaign performance and adjusting tactics accordingly. A key aspect of the position includes providing actionable insights from campaign results and advocating for resources needed to achieve marketing goals, all while ensuring compliance with HIPAA regulations in a highly regulated industry.