Demand Generation Manager
GoodShip(2 months ago)
About this role
The Demand Generation Manager at GoodShip is responsible for designing and executing marketing programs to drive pipeline and revenue growth in a B2B SaaS environment. This role involves leading top-of-funnel strategies, including paid media, SEO/AEO, and account-based marketing, while collaborating with sales and marketing leadership to generate measurable business impacts. Additionally, the manager will analyze and report on campaign performance metrics and support marketing systems and automation efforts using tools like HubSpot and Webflow.
Required Skills
- Demand Generation Strategy
- Paid Media Campaigns
- SEO/AEO
- Retargeting
- Content Syndication
- ABM Pilot
- Lead Generation
- Marketing Automation
- HubSpot
- Webflow
+6 more
About GoodShip
www.goodship.ioGoodShip is an innovative platform designed for freight orchestration and procurement, enabling companies to optimize their transportation networks efficiently. By consolidating data and tools, GoodShip helps users uncover significant cost savings and implement service recommendations rapidly, often within just two weeks. The platform features advanced capabilities such as AI-driven analytics, bid management, and performance monitoring, empowering both shippers and carriers with actionable insights. Trusted by major organizations, GoodShip is positioned as a leading solution in the logistics technology space.
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