Demand Generation Marketer

The Demand Generation Manager at Abridge is responsible for executing multi-channel campaigns aimed at driving awareness, pipeline, and revenue in the enterprise healthcare sector. This role encompasses the design and launch of programs across various platforms, including email, webinars, and paid media, while collaborating closely with sales, content, and product marketing teams to ensure strategies align with complex buyer needs. Key responsibilities include project management of campaign initiatives, performance tracking, and refining account-based marketing efforts to influence priority accounts. The position leverages tools like Salesforce and HubSpot and aims to optimize campaigns through data-driven insights.