Demand Generation Specialist

The Demand Generation Specialist at Tessitura owns the day-to-day execution of demand generation activities, primarily focused on driving new logo growth. This role involves turning demand strategy into well-run campaigns, programs, and paid media that reach the right buyers and convert into real opportunities. The specialist manages the demand generation calendar, builds and deploys email campaigns, runs paid advertising, and creates persona-based communications to resonate with target audiences. They use data and marketing analytics to understand performance, recommend adjustments, and help achieve pipeline goals.