Demand Generation Strategist

Justworks(28 days ago)

HybridFull TimeMedior$137,500 - $151,250Marketing

About this role

The Demand Generation Strategist at Justworks is responsible for owning end-to-end integrated campaigns that generate net-new demand and drive pipeline and bookings in partnership with Revenue teams. This role acts as the central coordinator to translate strategy into cohesive multi-channel customer journeys and ensure alignment across go-to-market partners. The strategist is accountable for measuring performance against funnel targets and fostering a test-and-learn approach to continuously improve results.

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Required Skills

Campaign Execution
Cross Channel
Brief Development
Pipeline Management
Data Analysis
Stakeholder Management
Revenue Alignment
Communication
Collaboration
Experimentation

About Justworks

justworks.com

Justworks is a payroll, benefits, and HR platform that acts as a PEO (professional employer organization) for small and mid-sized businesses. It provides payroll processing, access to health insurance and retirement plans, time tracking and onboarding tools, and compliance and HR advisory support. Companies use Justworks to simplify HR administration, remain compliant with employment laws, and offer competitive benefits without building an in-house HR team. Founded in 2012, it serves U.S. employers as an outsourced HR/payroll partner.