Development Officer, Digital Giving

The Development Officer, Digital Giving contributes to the successful execution of select fundraising campaigns in the portfolio including but not limited to: Adopt-a-Kennel, the BC SPCA online store, Champions for Animals, Gift Catalogue, The Lottery for animals in need, Medical Emergency as well as lead generation, emergency and end of year campaigns. Working closely with the rest of the Digital Giving team, this role focuses on email & digital marketing, digital donor service, the creation of digital assets and offline logistical support for digital campaigns. Some specific duties: Digital Fundraising, Marketing, and Asset Creation (90%): In collaboration with other members of the Digital Giving team, develop and execute marketing strategies, for events and campaigns across the portfolio. Participate in the strategy, development and execution of online fundraising and lead generation campaigns. Use digital marketing and fundraising best practices along with data analysis and regular testing to support the success of digital campaigns. Utilize appropriate measures and metrics to evaluate the success of assigned program areas and provide regular reporting as required. Source, compose, build and distribute compelling e-appeals and stewardship communications through the digital engagement platform, including liaising with Senior Officer, Data Assets and Digital Giving team to ensure thorough lists are used to obtain optimal reach. Create graphic content for digital ads, campaign websites, store and donor recognition products, and print materials. Liaise with the Specialist, Web Development and external web developers to develop, test, and launch new campaign websites. Regularly update and provide basic maintenance of live sites. Monitor performance of all marketing initiatives and e-communications, including regular testing, and provide ongoing reports on performance against industry and BC SPCA standards. Use this to inform future best practices. Working with the entire Digital Giving team to grow and implement an integrated strategy with other (sometimes competing) digital campaigns. In collaboration with the Specialist, Digital Giving & Senior Officer, Digital Giving, oversee successful social media promotion and online marketing of portfolio campaigns. Provide superior customer service and stewardship to digital donors and fundraisers. Guide the Assistant, Development in creating any necessary campaign related content for internal BC SPCA communications and assisting with external content creation where available. Other (10%): Support the Senior Director, Public Engagement & Giving in meeting all portfolio fundraising targets and Key Performance Indicators (KPI). Provide general administrative or event-related support to the department as required. Lead by example in professionalism and commitment to excellence. Commit to making the BC SPCA a provincial leader in fundraising expertise and results. Commit to continued education and learning as it relates to fundraising generally and digital marketing best practices, tools and trends specifically. Participate in team, departmental, and organizational staff meetings as required. Support select BC SPCA events as needed and provide general event-related support and resources to the department as required. Contributes to the growth of a culture of health and safety and volunteerism. Demonstrate a commitment to BC SPCA values, work-life balance, and principles of equity, diversity, inclusion, and reconciliation. Other duties as assigned. Qualifications you need to have: Post-secondary education in relevant discipline plus 3-6 years’ combined experience in digital marketing and fundraising; or an equivalent combination of education and experience acceptable to the employer. Strong computer skills including strong command of the Microsoft Office Suite. Ability or willingness to learn basic HTML editing. Knowledge and experience of digital marketing best practices, trends and opportunities. Comfortable using a graphic design program and willing/able to learn others (e.g. Adobe and Canva). Knowledge and use of at least one eCRM and willingness/ability to learn others. We currently use Luminate Online, including TeamRaiser, Raiser’s Edge and WordPress. Excellent written and oral communication skills. Strong ability to write clearly structured and articulated appeals. Ability to relate respectfully to a diverse audience. Comfortable working with data: establishing data points, accurate record keeping, collecting data, analysis, using data to support initiatives, and to demonstrate success, need or areas of concern. Familiarity with Google Analytics is considered an asset. Attention to detail and strong interpersonal and donor relations skills. Ability to thrive in an open concept and fast-paced work environment and to meet firm deadlines. Fast learner who is resourceful and capable of both partnering with a variety of teams and working independently, all while managing competing priorities. Ability to identify problems and opportunities as well as bring forward solutions. Able to identify when help is required and to ask for assistance as needed. Able to do some weekend and evening work, as necessary. Philosophical harmony with the mission, vision, values and strategic direction of the BC SPCA.