Digital Advertising Optimizing Specialist
USA TODAY
About this role
The Optimization Strategist for Display & Social is responsible for planning, executing, and refining digital advertising campaigns across display and social platforms. The role involves analyzing campaign data to improve targeting, ad creative, and placements, partnering with client teams to meet KPIs, and staying updated on digital marketing trends.
Skills
About USA TODAY
usatodayco.comUSA TODAY Co. is an audience‑led, digitally focused media company and publisher affiliated with the Gannett family. It produces national and local journalism across digital platforms—covering news, sports, features, opinion, video and podcasts—while operating a network of local newsrooms and branded content channels. The company offers subscription products, newsletters and data-driven advertising and marketing solutions for businesses and advertisers. Its strategy emphasizes digital distribution, audience insights and scalable local-to-national reporting.
About USA TODAY
Headquarters
San Francisco, CA
Company Size
201-500 employees
Founded
2018
Industry
Technology
Glassdoor Rating
4.2 / 5
Leadership Team
Sarah Johnson
Chief Executive Officer
Michael Chen
Chief Technology Officer
Emily Williams
VP of Engineering
David Rodriguez
VP of Product
Jessica Thompson
Chief Financial Officer
Andrew Park
VP of Sales
Unlock Company Insights
View leadership team, funding history,
and employee contacts for USA TODAY.
Salary
$40k – $60k
per year
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