Digital Advertising Strategist

The Digital Advertising Strategist leads the college's paid media strategy and execution across digital advertising channels to support enrollment, reputation, engagement, and other strategic marketing objectives. This role develops integrated paid media plans, manages advertising investments, oversees campaign execution and optimization, and uses performance data to continually improve audience reach, engagement, and conversion. The position serves as the college's subject-matter expert for paid media and partners closely with various marketing and communications teams to translate marketing objectives into effective, measurable paid media strategies.