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Digital Analyst at Collin College - ApplyBlast

Digital Analyst

Collin College

1 day ago

4.0 on Glassdoor

McKinney, Texas, United States

Onsite

Full Time

Medior

0 applicants

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About this role

The Digital Analyst supports marketing and web communications by analyzing website performance and user behavior to inform strategic improvements. This role enhances the college's digital platforms by providing actionable insights that support student engagement, accessibility, and institutional goals. The position involves collaborating with web communications teams to prioritize data-informed content updates and optimize user experience.

Responsibilities

Analyze website performance and user behavior to identify trends and opportunities for improvement
Manage and maintain web analytics platforms and develop dashboards to communicate insights to stakeholders
Evaluate user journeys across key student pathways to identify barriers and provide actionable recommendations

Skills

About Collin College

collin.edu

Headquarters

Mckinney, Texas, United States

Company Size

1001-5000 employees

Founded

1985

View Profile

Collin College is a public community college located in Texas, offering a diverse range of academic programs and services designed to support students at various educational levels. The college serves prospective and current students, transfer students, and military veterans, providing resources such as dual credit courses and continuing education opportunities. With a commitment to community engagement and educational excellence, Collin College aims to foster a rich learning environment that empowers students to achieve their goals.