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Digital Analytics Lead (Hybrid) at American Family Insurance - ApplyBlast

Digital Analytics Lead (Hybrid)

American Family Insurance

3 days ago

3.5 on Glassdoor

Madison, Wisconsin, United States

Hybrid

Full Time

Senior

0 applicants

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About this role

The Digital Analytics Lead drives data-driven decision-making across digital channels and marketing initiatives by developing strategies to optimize business performance and enhance customer engagement. This role involves analyzing data from web analytics, media, and CRM systems to provide actionable insights and improve outcomes for stakeholders. The position requires strong analytical skills, expertise in digital analytics tools, and the ability to communicate complex data findings to non-technical audiences.

Responsibilities

Develop and implement comprehensive analytics strategies to optimize digital performance
Analyze digital data from various sources to provide actionable insights
Create and maintain dashboards and reports to track digital marketing metrics

Skills

About American Family Insurance

amfam.com

Headquarters

Madison, Wisconsin, United States

Company Size

10001+ employees

Founded

1927

View Profile

Offering Business and Personal Insurance coverage options for your home, office, autos and life. Let us protect the dreams you've worked so hard to achieve.