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Digital Brand Manager, B2B Growth at Included Health - ApplyBlast

Digital Brand Manager, B2B Growth

Included Health

5 months ago

3.1 on Glassdoor

Remote

Full Time

Senior

4 applicants

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About this role

The Digital Brand Manager drives Included Health's brand across critical B2B digital growth channels, including the marketing website, social media, email programs, and ad campaigns. They lead strategy for SEO, GEO, and AI-driven search optimization to create compelling digital journeys that generate leads and support sales pipelines. The role requires partnering with Brand, Growth Marketing, and Web Platform teams to translate brand insights into optimized content, layouts, and user experiences using AI-enabled tools.

Responsibilities

Own day-to-day management of the company marketing site
Lead strategy and optimization of campaign landing pages
Run test-and-learn programs to improve funnel metrics
Optimize content for search engines and large language models
Partner with operations to define and track digital KPIs

Skills

Qualifications

Bachelor's degree in Marketing, Design, Digital Media, or related field5–8 years of experience in digital marketing or web management

About Included Health

includedhealth.com

Headquarters

San Francisco, California, United States

Company Size

1001-5000 employees

View Profile

Included Health is a healthcare company that delivers personalized, all-in-one virtual care, care navigation, and member advocacy for employers, health plans, and their members. Its platform offers primary care, behavioral health, urgent care, expert medical opinions, benefits navigation, and billing and claims support, all accessible through a single app. Included Health partners with leading employers, health plans, public sector organizations, and labor unions to provide integrated care coordination and improve health outcomes for members nationwide.