Digital Content Strategist

The Digital Content Strategist shapes and executes the digital content strategy for the university's flagship website and supporting platforms, focusing on audience-centered, data-driven content to enhance user experience and support enrollment goals. This role involves analyzing web analytics, optimizing content performance, and establishing governance standards to ensure brand consistency across digital channels. The position requires collaboration with cross-functional teams to drive engagement, conversion, and long-term audience growth while maintaining high-quality content standards.