Digital Journey Optimisation Manager, Integrated Channels
Commonwealth Bank of Australia(2 months ago)
About this role
A Digital Journey Optimisation Manager at Commonwealth Bank is responsible for owning the optimisation roadmap and improving conversion and digital outcomes across commbank.com.au, the CommBank app and NetBank. The role sits within the Digital Customer Service Optimisation Chapter and is focused on delivering personalised digital experiences for the Know Your Customer (KYC) Squad. It involves driving end-to-end delivery of targeted communications, experiments and analytics to enhance customer journeys.
Required Skills
- Customer Focus
- Digital Analytics
- Adobe Analytics
- Adobe Target
- AEP Content Management
- RT-CDP Audiences
- AB Testing
- Reporting
- Stakeholder Management
- Communication
+2 more
About Commonwealth Bank of Australia
commbank.com.vnN/A
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