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Digital Marketing Automation Manager at Manulife - ApplyBlast

Digital Marketing Automation Manager

Manulife

1 month ago

3.9 on Glassdoor

Boston, Massachusetts, United States

Hybrid

Full Time

Manager

0 applicants

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About this role

John Hancock is seeking a Digital Marketing Automation Manager to advance marketing automation, personalization, and customer engagement capabilities through strategic thinking and technical expertise. This role serves as a subject matter expert in Adobe Marketo, partnering across the organization to design scalable customer journeys and optimize marketing operations. The position combines strategic planning with hands-on expertise to translate business objectives into automation solutions that improve customer experiences and drive measurable outcomes.

Responsibilities

Shape and evolve marketing automation and personalization capabilities
Serve as enterprise SME for Adobe Marketo platform architecture
Lead design and enablement of sophisticated customer journeys

Skills

Qualifications

Adobe Marketo Engage Certification

About Manulife

manulife.com

Headquarters

Toronto, Ontario, Canada

Company Size

10001+ employees

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Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.