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Digital Marketing Consultant at Caterpillar - ApplyBlast

Digital Marketing Consultant

Caterpillar

21 days ago

4.0 on Glassdoor

Peoria, Illinois, United States

Onsite

Full Time

Medior

0 applicants

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About this role

The Digital Marketing Consultant at Caterpillar's Electric Power Division develops and implements innovative digital strategies to drive customer engagement and measurable outcomes. This role involves leading the division's digital strategy across all channels, managing web experiences, and optimizing SEO and AEO efforts. The consultant collaborates with global teams to ensure a consistent, customer-focused digital presence while providing analytics and performance insights to leadership.

Responsibilities

Lead division digital strategy across all channels
Own analytics dashboards and reporting frameworks
Drive SEO and AEO improvements across digital properties

Skills

About Caterpillar

caterpillar.com

Headquarters

Irving, Texas, United States

Company Size

10001+ employees

Founded

1925

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Caterpillar is the world’s leading manufacturer of construction and mining equipment, diesel and natural gas engines, industrial turbines and diesel-electric locomotives.