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Digital Marketing Executive at BJAK - ApplyBlast

Digital Marketing Executive

BJAK

4 months ago

2.4 on Glassdoor

Malaysia

Hybrid

Full Time

Senior

0 applicants

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About this role

This role involves planning, launching, and optimizing paid digital campaigns across platforms like Meta, Google, and TikTok to drive ROI. The candidate will analyze KPIs, conduct A/B testing, manage budgets, and collaborate with creative teams to scale user acquisition for BJAK's applications platform. Success requires a data-driven approach to troubleshoot delivery issues and implement conversion tracking strategies.

Responsibilities

Plan, launch, and optimize paid digital campaigns across Meta, Google, and TikTok
Monitor and analyze campaign KPIs daily to ensure performance targets are exceeded
Conduct A/B testing on ad creatives, copy, audiences, and bidding strategies
Manage campaign budgets ensuring efficient allocation and maximum return on investment
Set up conversion tracking using UTM parameters, pixels, and Google Tag Manager

Skills

Qualifications

Bachelor's degree in Marketing, Advertising, Business, or related fieldGoogle Ads CertificationMeta Blueprint CertificationDigital Advertising Operations ExperiencePerformance Marketing Experience

About BJAK

bjak.my

Headquarters

Petaling Jaya, Selangor, Malaysia

Company Size

501-1000 employees

Founded

2019

View Profile

BJAK is Southeast Asia's leading digital insurance platform, BNM-approved, enabling users in Malaysia to compare car and motorcycle insurance from 16 insurers, get instant quotes, and renew road tax online. The platform offers flexible instalment payment options, a wide range of insurance products including travel, life, medical, and home content insurance, as well as VIP roadside assistance and an online car repair booking service. BJAK serves over 9 million users and is known for its fast, user-friendly experience and 24/7 customer support.