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Digital Marketing Manager - Nutrition at Abbott Laboratories - ApplyBlast

Digital Marketing Manager - Nutrition

Abbott Laboratories

3 months ago

3.7 on Glassdoor

Ho Chi Minh City, Vietnam

Onsite

Full Time

Senior

0 applicants

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About this role

The Digital Marketing Manager at Abbott Vietnam leads digital marketing initiatives to drive consumer engagement and optimize brand strategy through omni-channel touchpoints. This role involves managing digital budgets, overseeing performance across various platforms, and collaborating with internal teams and external agencies to ensure data-driven decision-making. The manager is responsible for implementing influencer strategies, analyzing performance data, and enhancing the effectiveness of digital campaigns.

Responsibilities

Lead digital marketing initiatives to drive consumer engagement and brand strategy.
Manage digital budgets and propose optimal media mix tactics to maximize ROI.
Oversee performance management across digital platforms and social channels.
Analyze performance data to provide insights and guide agency optimization.
Implement influencer strategies and advise on creative tactics for social media.

Skills

Qualifications

Bachelor's Degree in Marketing, Communication, Business Administration or relevant major

About Abbott Laboratories

abbott.com

Innovative medical devices and health care solutions for cardiovascular health, diabetes management, diagnostic testing, nutrition, chronic pain and more.