Digital Marketing Manager
Western Alliance Bank(3 months ago)
About this role
The Digital Marketing Manager at Western Alliance Bank leads the bank’s marketing automation and database marketing strategy, specializing in email and SMS channels. This role serves as the primary owner of the bank’s MarTech systems, collaborating with internal stakeholders, vendors, and agencies to support business objectives. The position also includes supervisory responsibilities and may support additional digital marketing initiatives within the MarTech group.
Required Skills
- Email Marketing
- Marketing Automation
- SMS Marketing
- Microsoft Dynamics
- CRM Management
- A/B Testing
- HTML
- CSS
- Data Analysis
- Reporting
+3 more
Qualifications
- High School Diploma
- Bachelor's Degree (Preferred)
About Western Alliance Bank
westernalliancebancorporation.comWestern Alliance Bank offers a wide range of commercial and business banking solutions including loans, lines of credit, and more. Get in touch with us today.
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