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Digital Marketing Manager at Azenta Life Sciences - ApplyBlast

Digital Marketing Manager

Azenta Life Sciences

1 day ago

2.7 on Glassdoor

Burlington, Massachusetts, United States

Onsite

Full Time

Manager

0 applicants

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About this role

Azenta Inc. is seeking a Digital Marketing Manager to drive digital marketing strategy and execution, focusing on visibility, engagement, and lead generation through SEO, AI-driven discovery, digital advertising, and marketing automation. The role involves optimizing content for traditional and AI-powered search engines, managing paid media campaigns, and leveraging marketing automation platforms like HubSpot. This position requires a blend of technical SEO expertise, paid media management, and AI marketing innovation to enhance customer engagement and pipeline conversion.

Responsibilities

Develop and execute global SEO, AEO, and GEO strategies to maximize digital visibility
Manage paid digital media campaigns and optimize marketing automation ecosystems
Drive AI-powered marketing innovation and lead lifecycle management processes

Skills

About Azenta Life Sciences

azenta.com

Headquarters

Burlington, Massachusetts, United States

Company Size

1001-5000 employees

View Profile

Azenta Life Sciences enterprise-wide sample exploration and management solutions accelerate discovery, development and delivery, with speed and precision.