Digital Marketing Specialist

Octopus Energy Group(1 month ago)

HybridFull TimeMedior$72,670 - $97,672 (estimated)Marketing

About this role

The Digital Marketer at Octopus Energy Japan leads all paid media and digital marketing activities to drive customer acquisition and retention in the Japanese market. The role is deeply data-informed but human-centric, focusing on understanding Japanese consumers’ lives, culture, and emotions to shape effective marketing. It sits within a fast-paced, highly agile environment where priorities shift quickly and decisions are made with minimal bureaucracy. The position contributes directly to Octopus’s growth, brand building, and customer experience across digital touchpoints.

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Required Skills

Digital Advertising
Media Planning
Campaign Execution
Campaign Optimisation
Web Analytics
Funnel Analysis
Customer Segmentation
Customer Retention
SEO Strategy
AIO Strategy

+15 more

About Octopus Energy Group

octopus.energy

Octopus Energy is a UK-based energy supplier focused on delivering cheaper, greener energy and billed as one of the country's most awarded providers. It sells household and business energy alongside products and services for heat pumps, rooftop solar, batteries and electric vehicle charging. Octopus runs a range of smart tariffs that reward shifting or reducing use when the grid is stressed and often advertises prices below the regulated price cap. The company also invests heavily in renewable generation and promotes a technology-driven, customer-focused approach to energy.

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