Digital Media Excellence Lead

This role drives digital media excellence across GBI and the Nordics, focusing on social, creators, and influencers to turn strategy into scalable ways of working that raise standards and accelerate growth. The position involves partnering with global teams to embed best practices, building relationships with key media partners, and advancing measurement across earned, shared, owned, and paid media. The ideal candidate will champion a social-first approach and develop practical processes to enable faster, smarter social activation.