Digital Mktg Advisory Senior Analyst

The Loyalty Executive serves as the operational owner for localised loyalty programs within assigned regions, translating global strategies into compliant regional delivery. This role manages campaign execution, CRM journey design, and consumer segmentation to drive customer engagement and maximize lifetime value. The position requires coordinating with internal and external stakeholders while ensuring accurate data deployment and program performance reporting. Key responsibilities include managing reward logistics, optimizing program mechanics, and providing insights for local budget planning.