Direct Marketing Manager

The Direct Marketing Manager leads Lula's direct-to-customer marketing strategy across the entire customer lifecycle, overseeing owned communication channels such as email, SMS, WhatsApp, and push notifications to drive acquisition, activation, engagement, conversion, retention, and cross‑sell. The role collaborates closely with Product, Sales, Credit, Data, and Growth Marketing teams to develop data‑driven lifecycle strategies, build automated customer journeys, and continuously optimise performance for maximum customer lifetime value and commercial outcomes.