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Direct Marketing Specialist at Islamic Relief Canada - ApplyBlast

Direct Marketing Specialist

Islamic Relief Canada

4 months ago

3.4 on Glassdoor

Burlington, ON

Hybrid

Full Time

Senior

0 applicants

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About this role

A Direct Marketing Specialist at Islamic Relief Canada plans and executes personalized donor communications across email, WhatsApp, and direct mail channels to drive acquisition, retention, and revenue growth. The role involves leveraging Salesforce Marketing Cloud to build segmented donor journeys, manage automation workflows, and analyze campaign performance to optimize engagement and lifetime value. Collaboration with creative, data, and copy teams is essential to create meaningful experiences that strengthen supporter loyalty.

Responsibilities

Design and manage segmented donor journeys across multiple channels
Build and optimize automated email campaigns for fundraising and stewardship
Develop strategic WhatsApp and direct mail communication plans
Analyze campaign performance metrics to identify optimization opportunities
Collaborate with cross-functional teams to enhance donor experiences

Skills

Qualifications

Bachelor's degree in Marketing, Communications, Fundraising, Business3-5 years of experience in direct marketing or fundraisingExperience using Salesforce Marketing Cloud and CRM

About Islamic Relief Canada

islamicreliefcanada.org

Headquarters

Burlington, Ontario, Canada

Company Size

51-200 employees

Founded

1984

View Profile

Islamic Relief Canada is an international aid and development charity working to end poverty, illiteracy and disease. Donate your Zakat & Sadaqah now.