Direct Response Director

About this role

Responsibilities

• Define and lead Shatterproof’s enterprise-wide direct response fundraising strategy focused on sustainable revenue growth and donor lifetime value
• Establish a clear donor growth model across acquisition, retention, upgrade, and reactivation
• Translate organizational goals into integrated fundraising campaigns and lifecycle strategies with KPIs and performance benchmarks
• Lead and mentor the Senior Manager of Direct Response while leveraging agency partners and internal specialists for execution
• Serve as the primary strategic counterpart to agency partners, ensuring alignment on goals, performance, and optimization