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Director, Acquisition at AG1 - ApplyBlast

Director, Acquisition

AG1

2 months ago

3.8 on Glassdoor

Remote

Full Time

Director

14 applicants

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About this role

The Director, Acquisition will own Meta and TikTok acquisition channels for AG1, overseeing paid social strategy, creative testing, and media buying to drive high-volume growth. Reporting to the SVP of Acquisition Marketing, the role manages financial metrics such as CAC, MER, and ROAS while aligning acquisition efforts with retention and overall business goals.

Responsibilities

Own Meta and TikTok acquisition channels and campaign architecture
Direct agency media buyers to scale paid social spend efficiently
Manage and report on CAC, MER, and ROAS across paid social platforms

Skills

About AG1

drinkag1.com

Headquarters

Las Vegas, Nevada, United States

Company Size

201-500 employees

Founded

2010

View Profile

AG1 (Athletic Greens) makes a daily all‑in‑one greens powder that combines vitamins, minerals, probiotics, prebiotics, adaptogens, and superfood extracts to support whole‑body nutrition. They also sell AGZ, a nighttime formula aimed at improving sleep and recovery. Marketed to health‑conscious consumers seeking a convenient, science‑backed alternative to multiple supplements, AG1 emphasizes high‑quality ingredients, formulation transparency, and direct‑to‑consumer availability with global shipping and pricing guarantees.