Director, Acquisition

The Director, Acquisition role is responsible for owning acquisition performance across multiple channels, including paywall, onsite, email, paid, social, and lead generation, with accountability for new subscriber starts, revenue, CAC, and ROI. This position involves setting strategic direction, implementing a disciplined testing roadmap, and leveraging AI to optimize growth strategies and identify high-performing initiatives. The role requires partnering with cross-functional teams to forecast performance, prioritize work, and drive scalable, data-driven acquisition efforts.