Director, ATL Media & Connections Planning

HelloFresh

6 months ago

3.5 on Glassdoor

Berlin, Germany

Hybrid

Full Time

Director

0 applicants

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About this role

The International Director, ATL Media & Connections Planning at HelloFresh Group leads media strategy and planning across multiple brands and 16 markets, ensuring cohesive, channel-agnostic brand building. The role manages a substantial multi-million Euro media budget and reports to the VP of Brand Strategy and Marketing, optimizing spend against ROI/ROAS and brand objectives. It also shapes communications and connections planning, partners with cross-functional teams and agencies, and builds a centre of excellence for integrated ATL and digital media buying.

Skills

Qualifications

Bachelor's Degree

About HelloFresh

hellofresh.com

HelloFresh is a global meal-kit subscription company that delivers pre-portioned fresh ingredients and chef-designed recipes to customers' doors. It offers flexible plans and a wide range of meal choices (family, vegetarian, quick meals, etc.) to simplify meal planning, shopping, and cooking. Operating in many countries, HelloFresh emphasizes convenience, variety, and reducing food waste through portioned ingredients and streamlined delivery. Customers manage preferences and deliveries online for weekly boxes tailored to their needs.